I love to write and feel it has been a strength of mine throughout my Marketing career. My writing skills are best utilized within the development of the messaging and overall storytelling of brands and products within integrated marketing campaigns. This includes:
- The creation of detailed communication briefs
- Internal and external presentations to introduce and sell-in creative concepts and campaigns
- The development of messaging platforms for tag lines, hash tags, POS displays, packaging, product catalogs, marketing collateral and advertising copy.
- Copy/messaging for all digital and online channels including social media, corporate websites, e-commerce merchandising, Google AdWords and SEO meta tags.