CITIZENS BANK, Dedham, MA                                                                
December 2018 - Present

Senior Brand Partner, Sponsorships

  • Lead company-wide cross-functional teams and outside agencies/partners on the planning, execution, and measurement of Citizens Bank Live, a new multi-platform sponsorship program within music & entertainment that provides differentiated experiences for target customers.

  • Provide thought leadership in developing and implementing creative, best-in-class activation plans to acquire new customers and increase share of voice for the brand.

  • Provide quantitative and qualitative tracking and measurement to ensure sponsorship programs are delivering an appropriate return on investment.

AVEDIS ZILDJIAN COMPANY, Norwell, MA                                                                
March 2015 - March 2018

Director of Marketing & Brand Activation

  • Reporting to the President, led a team of 4 marketers in the development and execution of consumer-driven global marketing campaigns for 3 product categories (cymbals, drumsticks & accessories) that exceeded revenue and profit targets.

  • Pivoted the overall marketing strategy from traditional channels to a digital-centric, consumer-led approach, growing social media audiences, increasing online traffic and engagement, and created a direct-to-consumer e-commerce strategy targeting a new and younger demographic.

  • Produced and executed innovative, multi-media content and influencer marketing strategies as part of digital campaigns across Amazon, Facebook, Instagram, Google and YouTube.

  • Collaborated with over 25 International Distributors on the development and execution of local marketing campaigns.

  • Oversaw Creative Services, Visual Merchandising, CRM, & Public Relations.

  • Re-built Zildjan.com to become a mobile/device-led e-commerce platform

  • Created a new category within the industry with the launch of the first Low Volume cymbals, achieving over $1M in incremental sales after the first 18 months.

REEBOK INTERNATIONAL, LTD., Canton, MA
November 2008 - March 2015   

Senior Brand Marketing Manager                                                              

  • Led the strategic development and execution of global marketing campaigns for Reebok’s Sports and Fitness categories including programs for the NFL, NBA, MLB, and CrossFit, from start to finish, from product to communication, from brand to consumer.

  • Integrated all go to market strategies amongst key business partners (Advertising, PR, Product Marketing, Digital, Retail, Media, Sports Marketing, Global Merchandising) to ensure seamless integration of concept development and delivery across disciplines.

  • Enrolled global marketing partners and Senior Management via effective communication of brand concept(s) to ensure acceptance and support.

  • Launched Reebok’s partnership with CrossFit by successfully penetrating a niche market through authentic and creative multi-channel activations.

2005 - 2008

Advertising & Interactive Marketing Manager                                                                      

  • Led the development of all advertising and interactive marketing campaigns for Reebok’s Sports categories

  • Managed internal and external marketing/advertising agency resources on related projects

TECHTARGET,  Needham, MA                                                                                                   
2003 - 2005

Manager of Web & Event Marketing

  • Developed and executed successful online marketing plans and campaigns within budget for acquiring new members for a group of enterprise IT networking websites, achieving 140% of annual goal.

  • Planned and implemented fully integrated marketing campaigns for the recruitment of high level IT professionals to a series of IT networking conferences.

IDG WORLD EXPO,  Framingham, MA                                                                                          
2001 - 2003

Marketing Manager – Bio-ITWorld Conference & Expo           

  • Created the first ever branding and marketing strategy for the launch of Bio-ITWorld Conference & Expo to the life sciences industry.

  • Planned and managed a marketing budget of over two million dollars towards the marketing and promotion of the event to attendee and exhibitor/sponsor prospects.

Previous Experience:

ENGAGE, INC.,  Andover, MA
2000 - 2001
Email Product Marketing Manager                                                                                        

COMCAST (MediaOne/AT&T Broadband),  Andover,  MA
1999 - 2000                                                           
Marketing Communications Specialist                                               

REEBOK INTERNATIONAL, LTD.,  Stoughton, MA
1997 - 1998                                                                          
Global Launch Communications Specialist                                                                             
1996 - 1997
International Marketing Specialist                                                                                         
1995 - 1996
Advertising Coordinator                                                                                                         

NEW ENGLAND PATRIOTS, Foxboro, MA
 1994 Season
Marketing Assistant